Top of the World — Monaco Grand Prix 2027

Top of the World with Clutch Kickback

Confidential

Prepared for our partnersMonaco Grand Prix 2027 · 4 to 6 June

The opportunity

Clients aren’t sold to.
They’re hosted.

And you already do this
exceptionally well.

Let’s elevate your hospitality
to the next level.

From the showroom to Monaco

Picture a private house for your clients and closest community — a sanctuary away from the crowds, a place to view your finest cars at leisure and spend unhurried time with the founder. Now imagine it at the most prestigious motorsports event on Earth. We take your house to the rooftops of Monaco and add something no paddock club has: a live activation built around a single, extraordinary car.

Top of the WorldMonaco 2027

A dealer award ceremony — Founder-led and trust-building

A racing team and its supporters — Community & client retention

Two Koenigseggs in a showroom — Inventory showcase

A Bugatti at the door of a private house — New: live activation & ROI

The venue · its story

The previous Mercedes F1 team’s hospitality. Available for the first time.

For years this rooftop was the Mercedes F1 team’s private hospitality on race weekend, open only to their guests. Now it is available for the first time, and in 2027 it can carry a new name: yours.

Guests on the terrace on a Mercedes race day, the harbour and circuit below

The Mercedes-Benz table card and silver flutes on the terrace, the circuit behind

The rooftop lounge in its Mercedes years: the star on the hedge and branded cushions on the sofas

The venue · the rooftop

A historic rooftop over the Sainte-Dévote corner.

Race day from the terrace: the grandstands full, Sainte-Dévote below — Sainte-Dévote, directly below

The rooftop terrace: the deck, the lounge and the city behind — The terrace

Open in Google Maps © OpenStreetMap contributors

The terrace under its awning, the lounge on the left and Port Hercule beyond the rail — Under the awning, above Port Hercule

Looking down from the terrace at the Sainte-Dévote corner and the harbour — Sainte-Dévote, the first corner

Port Hercule and the Rock, seen from the terrace — Port Hercule

The view from the rail: the harbour, the Rock and the sea — The view from the rail

The terrace deck with its lounge and pavilion — The lounge

The dining table under the pergola, beside a painted mural — Dining under the pergola

The dining table under the pergola, looking out towards the Rock — The table, facing the Rock

The open deck, a daybed in front of the lounge — The open deck

The weekend

Three days to be felt, not just attended.

Port Hercule lit up at night

Friday 4 June · evening to 21:00The Red & White Social With CKB

Monaco’s tastemakers meet clients from Tokyo in a bilateral evening social, with a focus on young professionals.

A pale-blue Koenigsegg on the harbour quay in Monaco, superyachts behind

Saturday 5 June · 09:00 to 21:00The activation.

Sprint and qualifying by day, then one exceptional car takes the stage in the evening activation.

The Grand Prix through Casino Square

Sunday 6 June · 09:00 to 21:00The Grand Prix.

Watching the race from the rooftop while socializing with your closest clients and community.

How it runs · the itinerary

Your weekend, hour by hour.

Fri 4

18:00–21:00Red & White Socialwith CKB

Sat 5

09:00–12:00Morning session12:00–15:00Midday session15:00–18:00Afternoon session18:00–21:00The activation

Sun 6

09:00–13:00Morning session13:00–17:00The Grand Prix17:00–21:00Evening session

200+ potential guests across the weekend.

30guests at a time
Open bar
Buffet all day
DJCurated by CKB
Welcome gifts
Your branding
Hero car parked on ground floor

The coverage

Featured in the magazines your clients read.

In print and across their digital platforms, Robb Report or GQ Japan tells the story before, during, and after the weekend.

What you get

A full year of leads, generated in one weekend.

An exceptional car under the lights

Activate

One exceptional car, unveiled live

Displayed from Friday, then unveiled on Saturday evening in a live activation, to a room of vetted guests.

Two clients beside a pale blue Marsien at a concours

Win

The next clients

Every plus-one is a vetted prospect. The live activation gives every guest a story to tell about your brand.

A host with a client at a private house

Keep

The clients you can’t afford to lose

Your hospitality, on a Monaco rooftop. Three days of intimate time with the founder and the team.

Friends over wine in a harbourside lounge at night

Connect

Two capitals, one room

Monaco’s tastemakers meet clients from Tokyo at the Red & White Social. You make the introductions and keep the relationships.

A journalist taking notes with a microphone in hand

Press

Luxury press coverage

A full feature in a leading luxury magazine, in print and online, before, during and after the weekend.

From approval to the first corner

The road to Monaco.

Fall 2026
Decision & Venue Reservation
Feb 2027
Private Invitations
Mar
Logistics Finalized
Apr
Hero Car Confirmed
May
The Announcement
Early May
Article Focus Approved
Late May
Final Guest List
4 to 6 Jun
Monaco

The decision

The best seat in Monaco is waiting for you.

Your Terrace

No contract today; the terrace is first come, first served, and may not be available for long. Hospitalities this rare are reserved years in advance.

Your team

We would be glad to coordinate your team’s travel and hospitality in Monaco, or to leave it in your hands.

You build events people feel.
This is the one they’ll never forget.

Thank you.

Prepared By